Do you have a good story to tell about your business, charity or social enterprise – but nobody to tell it for you? Do you want to engage readers, raise awareness/sales/funding, grow your service, win media endorsement, send your mainstream and social media audience soaring?
I can make your message matter – by majoring on strong original content, the power of good storytelling.
Why Janarchy PR? Because actions speak louder WITH words. As a freelance in the so called ‘gig’ economy I’m not cushioned by the PAYE system and all that goes with it – and that drives me to succeed. It’s exhilarating. I offer well written strategically targeted press releases; pictures that help tell the story – rather than come from stock or generic sources; allied social media; lobbying skills; event assistance – and sheer persistence.
I draw on 40 years daily newspaper, radio and magazine experience, including freelance, as a human interest writer, celebrity/author/politician interviewer, columnist and travel, food and wine reviewer in Lancashire. Also experience of broadcasting (Radio City Liverpool).
I’ve got first rate contacts online, on air and in print in press, radio and regional TV and have proven my ability to acquire more from a standing start within highly specialist fields and driven up the media credibility of companies. I’ve got a strong following on multi-platform social media and was a columnist for many years.
Clients include a hotel-retail-micro brewery consortium, business network, medical practice, author/entertainer and charities. I assist a wine agency – having penned a wine column for years – and still write or blog on wine, travel, food (former Good Food Guide as well as newspaper reviewer), lifestyle, gardening, entertainment and other areas. Freelance articles – for clients – have been published in county press and other glossies. Corporate clients have featured in local, county, regional and national press and specialist business magazines and online portals: Lancashire Business View (including on the cover), Insider, Global Recruiter, Recruiter International, Sunday Times, Telegraph and more.
I count on considerable support from press, radio and TV because I believe in my clients, write well, present a matching picture package, go the extra mile, can tweak an angle, hit a headline and deadline – and spot and seize opportunities.
Last year one charity client Blackpool Carers Centre starred in the BBC DIY SOS Big Build for Children in Need – watched by 3.9m viewers. I’m still doing strategic PR for the next stage of their journey.
On my first day with a new client – N-Vision, Blackpool Fylde and Wyre Society for the Blind – I left with a human interest story that prompted a very busy press and photo call weeks later. It appeared on that evening’s BBC NWT, local radio and press. It’s since gone global.
My social media accounts average from 50k views a month to 150k-300k views – and have soared to 850k when covering showbusiness or courting celebrities for charities. I use multi platforms, monitor the analytics, and share what works and what doesn’t with clients, and their supporting teams.
I offer press release writing workshops, social media strategy, damage limitation, what-if scenarios, and also work pro-bono if I can spare the time and believe in the cause. Currently consolidating a market in short stories and ‘ghost’ blogging/tweeting for others. Daily rates, retainer, one off press releases or concerted campaign fees are brokered to match your budget because I know every penny … and every word … counts.